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 Top 10 Ad Networks to Monetize Your Website and Boost Earnings Introduction: As a website owner, monetizing your platform through advertisements can be an effective way to generate revenue. By partnering with reliable ad networks, you can maximize your earnings while providing relevant content to your audience. In this blog post, we will explore the top 10 ad networks that can help you monetize your website and boost your income. Google AdSense: Google AdSense is one of the most popular and widely used ad networks. It offers a user-friendly interface, a vast pool of advertisers, and a variety of ad formats to choose from. AdSense provides relevant ads based on your website's content and pays you for clicks or impressions. Media.net: Media.net is a leading contextual advertising network that specializes in delivering targeted ads. It powers the Yahoo! Bing Network and offers high-quality ads with competitive rates. Media.net supports various ad formats, including display, native, a...

Sea seeks $400M raise to develop its e-commerce and payment businesses

Southeast Asia-based internet firm Sea is raising $400 million through the sale of notes in what would be its first fundraising activity since it went public via in an October 2017 IPO that raised over $1 billion.

The Singapore-based company, formerly known as Garena, said that the senior note offering will put toward general costs and business expansion. Long-time investor Tencent is expected to buy up $50 million of the notes on offer, and the offering itself could be extended by a further $60 million.

Sea’s IPO was a landmark for Southeast Asia, where startup exits are few and far between, but the company hasn’t exactly set Wall Street on fire since making its public bow. Its share price is $16.40 at the time of writing, having debuted at $15. It has risen thanks to gains over the past month following its most recent earnings but initially the company spent a lot of time priced under $15.

Sea share price, via Yahoo Finance

So what got investors excited? In short, signs of growth.

Revenue for Q1 jumped 81 percent year-on-year as its Shopee e-commerce service doubled its GMV and the firm’s AirPay payment unit quadrupled its transaction volume, but ultimately the business remains unprofitable. Losses jumped from $73 million to $216 million and Sea’s cost of revenue more than doubled, indicating that it is still chasing growth for its businesses.

While AirPay and Shopee, which competes with the likes of Alibaba-owned Lazada for the attention of Southeast Asia’s 600 million consumers, are growing, the same can’t be said of Sea’s main business. It rose to prominence selling games via its Garena service, with Tencent a particular ally here, but that business is seeing new user growth flatten and and revenue gains slow.

It makes sense that Sea is playing up its digital business since the big opportunity in Southeast Asia is e-commerce, as evidenced by Alibaba’s recent double-down on Lazada — which it first bought a majority stake in for $1 billion in 2016. Alibaba invested $1 billion more in 2017 and then a further $2 billion in March to increase its ownership. It also installed a number of its own executives in a bid to help Lazada grow its business and the overall e-commerce industry in Southeast Asia, too.

A much-cited report co-authored by Google forecasts that e-commerce in Southeast Asia will surpass $88 billion by 2025. That’s up from an estimated $10.9 billion in 2017.

Sea said previously that it expects Shopee to reach $8.2-$8.7 billion in GMV in 2018, a increase that’s potentially as high as 112 percent year-on-year. That’s up on its previous guidance of $7.5-$8 billion but, since it is GMV, it doesn’t translate to direct revenue for the company itself. Sea had previously boosted Shopee by allowing a high burn rate to fund merchant and buyer promotions. It only began to monetize the service last year.



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